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💬 Как сделать клиентов своими амбассадорами?

Не будем далеко ходить — посмотрим на трансформацию реферальной программы Airbnb.

Запустив в 2011 году программу «Приведи друга — получи $25», компания получила ощутимый рост в несколько десятков процентов.

Тогда они пошли на второй заход и перезапустили реферальную программу. Обновленный слоган — «Подари другу $25 на путешествие» помог компании втрое увеличить количество ежедневных регистраций.

💡 Хочешь привлечь новых клиентов — помоги тем, которые у тебя уже есть, быть щедрыми с окружающими без лишних затрат.

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💬 Как сделать клиентов своими амбассадорами?

Не будем далеко ходить — посмотрим на трансформацию реферальной программы Airbnb.

Запустив в 2011 году программу «Приведи друга — получи $25», компания получила ощутимый рост в несколько десятков процентов.

Тогда они пошли на второй заход и перезапустили реферальную программу. Обновленный слоган — «Подари другу $25 на путешествие» помог компании втрое увеличить количество ежедневных регистраций.

💡 Хочешь привлечь новых клиентов — помоги тем, которые у тебя уже есть, быть щедрыми с окружающими без лишних затрат.

💼 Подпишись на наш канал

BY Ковчег Бизнес


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The news also helped traders look past another report showing decades-high inflation and shake off some of the volatility from recent sessions. The Bureau of Labor Statistics' February Consumer Price Index (CPI) this week showed another surge in prices even before Russia escalated its attacks in Ukraine. The headline CPI — soaring 7.9% over last year — underscored the sticky inflationary pressures reverberating across the U.S. economy, with everything from groceries to rents and airline fares getting more expensive for everyday consumers. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government.
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