Доброе утро монстрам коммуникаций и тем, кто с ними работает!
Не знаю такое ли вы читаете под кофе. Но в жизни всегда нужно пробовать новое 🤣
Мой длинный язык канал довел меня до интервью. Ребята из CISOCLUB спросили, что там с пиаром на рынке информационной безопасности? Какие мышцы качать? Кому нужно строить личный бренд? Даже о разнице маркетинга и пиара и отношениях последнего с журналистами спросили. Пришлось держать удар😎
Доброе утро монстрам коммуникаций и тем, кто с ними работает!
Не знаю такое ли вы читаете под кофе. Но в жизни всегда нужно пробовать новое 🤣
Мой длинный язык канал довел меня до интервью. Ребята из CISOCLUB спросили, что там с пиаром на рынке информационной безопасности? Какие мышцы качать? Кому нужно строить личный бренд? Даже о разнице маркетинга и пиара и отношениях последнего с журналистами спросили. Пришлось держать удар😎
Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. So, uh, whenever I hear about Telegram, it’s always in relation to something bad. What gives? At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change.
from ar
