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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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"There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. 'Wild West' "We as Ukrainians believe that the truth is on our side, whether it's truth that you're proclaiming about the war and everything else, why would you want to hide it?," he said. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores.
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