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✔️Диджитал-тренды 2024 года: ретейл-медиа, Telegram и миграция на отечественные площадки

✔️Социальные сети 2025: 7 трендов в SMM на будущий год

✔️"ДП" собрал ключевые тренды в маркетинге, PR и рекламе на 2025 год

#новости
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Подборка полезного за неделю

✔️О развитии рекламной индустрии Китая и возможностях сотрудничества с Россией

✔️Нативная реклама для B2B-сектора: отличия от B2C и нестандартные подходы

✔️Диджитал-тренды 2024 года: ретейл-медиа, Telegram и миграция на отечественные площадки

✔️Социальные сети 2025: 7 трендов в SMM на будущий год

✔️"ДП" собрал ключевые тренды в маркетинге, PR и рекламе на 2025 год

#новости

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Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. The original Telegram channel has expanded into a web of accounts for different locations, including specific pages made for individual Russian cities. There's also an English-language website, which states it is owned by the people who run the Telegram channels. Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country.
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