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В любом современном продукте дизайн играет огромную роль. Он должен решать целый комплекс задач: выделять продукт среди конкурентов, быть узнаваемым, подчеркивать сильные стороны и соответствовать философии бренда. На создание концепции у профессиональных дизайнеров уходит немало времени, а в поисках идей они часто кооперируются с представителями другой творческой профессии — художниками. Такие коллаборации существовали и сто лет назад, работают и сейчас.
Мы поговорили с бренд-директором «Онегина» Марианой Павлюкевич о проекте Dandy Art Edition и работе с российским художником Димой Ребусом.
В любом современном продукте дизайн играет огромную роль. Он должен решать целый комплекс задач: выделять продукт среди конкурентов, быть узнаваемым, подчеркивать сильные стороны и соответствовать философии бренда. На создание концепции у профессиональных дизайнеров уходит немало времени, а в поисках идей они часто кооперируются с представителями другой творческой профессии — художниками. Такие коллаборации существовали и сто лет назад, работают и сейчас.
Мы поговорили с бренд-директором «Онегина» Марианой Павлюкевич о проекте Dandy Art Edition и работе с российским художником Димой Ребусом.
Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Continuing its crackdown against entities allegedly involved in a front-running scam using messaging app Telegram, Sebi on Thursday carried out search and seizure operations at the premises of eight entities in multiple locations across the country. In the United States, Telegram's lower public profile has helped it mostly avoid high level scrutiny from Congress, but it has not gone unnoticed. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations.
from ar
