❗️Консенсус-прогноз от ADPASS: средний рост рекламного рынка в 2024 году — 29%, в 2025-м — 21,5%
Мы рассчитали консенсус-прогноз роста рекламного рынка на основе последних оценок пяти крупнейших российских рекламных групп — Group4Media, OMD OM Group, «Родная речь», «Оккам» и NMi Group. Из него следует, что в 2024 году отрасль прибавит 29%, а в 2025-м — 21,5%. С учетом расходов на ритейл-медиа рост будет еще выше: в 2024-м — 41%, а в 2025-м — 34%.
❗️Консенсус-прогноз от ADPASS: средний рост рекламного рынка в 2024 году — 29%, в 2025-м — 21,5%
Мы рассчитали консенсус-прогноз роста рекламного рынка на основе последних оценок пяти крупнейших российских рекламных групп — Group4Media, OMD OM Group, «Родная речь», «Оккам» и NMi Group. Из него следует, что в 2024 году отрасль прибавит 29%, а в 2025-м — 21,5%. С учетом расходов на ритейл-медиа рост будет еще выше: в 2024-м — 41%, а в 2025-м — 34%.
Elsewhere, version 8.6 of Telegram integrates the in-app camera option into the gallery, while a new navigation bar gives quick access to photos, files, location sharing, and more. In a statement, the regulator said the search and seizure operation was carried out against seven individuals and one corporate entity at multiple locations in Ahmedabad and Bhavnagar in Gujarat, Neemuch in Madhya Pradesh, Delhi, and Mumbai. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. It is unclear who runs the account, although Russia's official Ministry of Foreign Affairs Twitter account promoted the Telegram channel on Saturday and claimed it was operated by "a group of experts & journalists." Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe.
from br
