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Новый кампейн Dior Beauty

Куршевель, après-ski, французский инфлюенсер Лена Мафуффа. Dior использует проверенную годами формулу увеличения продаж: тренд, знаменитость, entry-level products* — и вот вы уже на вершине виральности.

Прибыль компании за этот год составила €7,58 млрд, причем 20% — в сегменте Beauty. Несмотря на общее снижение продаж люксовых брендов на 2% (на секундочку, €363 млрд), интерес к индустрии красоты растет. Так что ставка Dior точно сыграла.

* Entry-level products — самые недорогие продукты люксовых брендов, их еще называют «входной точкой».

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19.6K viewsDec 23 at 11:00

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Create: 2024-12-23
Last Update: 2025-01-27 23:46:35

Новый кампейн Dior Beauty

Куршевель, après-ski, французский инфлюенсер Лена Мафуффа. Dior использует проверенную годами формулу увеличения продаж: тренд, знаменитость, entry-level products* — и вот вы уже на вершине виральности.

Прибыль компании за этот год составила €7,58 млрд, причем 20% — в сегменте Beauty. Несмотря на общее снижение продаж люксовых брендов на 2% (на секундочку, €363 млрд), интерес к индустрии красоты растет. Так что ставка Dior точно сыграла.

* Entry-level products — самые недорогие продукты люксовых брендов, их еще называют «входной точкой».

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Date: 2025-01-27|

The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. In a statement, the regulator said the search and seizure operation was carried out against seven individuals and one corporate entity at multiple locations in Ahmedabad and Bhavnagar in Gujarat, Neemuch in Madhya Pradesh, Delhi, and Mumbai. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes. The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. False news often spreads via public groups, or chats, with potentially fatal effects.
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