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За брендом всегда стоит не только логотип и шрифт, но ещё и история. История о месте, людях и предназначении. «Заря» — бренд, который говорит сам за себя, рассказывая свою легенду так, чтобы каждый почувствовал себя её частью.

Сегодня, совместно с коллегами из SmartHeart, мы вспоминаем, как появилась уже известная в Казани и даже в России «Заря».

#ОЗаре



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За брендом всегда стоит не только логотип и шрифт, но ещё и история. История о месте, людях и предназначении. «Заря» — бренд, который говорит сам за себя, рассказывая свою легенду так, чтобы каждый почувствовал себя её частью.

Сегодня, совместно с коллегами из SmartHeart, мы вспоминаем, как появилась уже известная в Казани и даже в России «Заря».

#ОЗаре

BY Александр Кузин 1М










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The original Telegram channel has expanded into a web of accounts for different locations, including specific pages made for individual Russian cities. There's also an English-language website, which states it is owned by the people who run the Telegram channels. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Individual messages can be fully encrypted. But the user has to turn on that function. It's not automatic, as it is on Signal and WhatsApp. In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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