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ТЗ на 50 млн рублей в месяц

Для эффективного инфлюенсер маркетинга нужно три составляющих:

- качественный продукт (и/или его упаковка)

- правильно подобранные блогеры

- проработанное техническое задание на рекламу

На прошлой неделе выступал на вебинаре, организованном eLama где отдельно обсуждали последний пункт.

Разобрали тему ТЗ на примере FitStars и проектов из других ниш. Запись вебинара выше. А шаблон ТЗ вы можете найти тут.

@ikarsakov



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ТЗ на 50 млн рублей в месяц

Для эффективного инфлюенсер маркетинга нужно три составляющих:

- качественный продукт (и/или его упаковка)

- правильно подобранные блогеры

- проработанное техническое задание на рекламу

На прошлой неделе выступал на вебинаре, организованном eLama где отдельно обсуждали последний пункт.

Разобрали тему ТЗ на примере FitStars и проектов из других ниш. Запись вебинара выше. А шаблон ТЗ вы можете найти тут.

@ikarsakov

BY Карсаков про инфлюенсер-маркетинг


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In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts. The Russian invasion of Ukraine has been a driving force in markets for the past few weeks.
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