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Маркетинговые инструменты vs задачи бизнеса. Какие использовать, и как отслеживать эффективность?

от Марины Горбатюк, директора по маркетингу и автора телеграм-канала lovemark

Весь путь клиента от знакомства до покупки можно разложить по воронке продаж, которая в упрощенном варианте состоит всего из 4 шагов. Каждый этап — отдельная бизнес-задача и определенный набор инструментов для ее решения. Про них - в карточках. Распределение бюджета и выбор инструмента зависит от того, на что сейчас нужно сделать фокус.

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974 viewsDec 26 at 10:14

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Create: 2024-12-26
Last Update: 2025-01-28 06:27:39

Маркетинговые инструменты vs задачи бизнеса. Какие использовать, и как отслеживать эффективность?

от Марины Горбатюк, директора по маркетингу и автора телеграм-канала lovemark

Весь путь клиента от знакомства до покупки можно разложить по воронке продаж, которая в упрощенном варианте состоит всего из 4 шагов. Каждый этап — отдельная бизнес-задача и определенный набор инструментов для ее решения. Про них - в карточках. Распределение бюджета и выбор инструмента зависит от того, на что сейчас нужно сделать фокус.

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Date: 2025-01-28|

The Security Service of Ukraine said in a tweet that it was able to effectively target Russian convoys near Kyiv because of messages sent to an official Telegram bot account called "STOP Russian War." "Like the bombing of the maternity ward in Mariupol," he said, "Even before it hits the news, you see the videos on the Telegram channels." Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government.
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