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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.



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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.

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One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." Unlike Silicon Valley giants such as Facebook and Twitter, which run very public anti-disinformation programs, Brooking said: "Telegram is famously lax or absent in its content moderation policy." Multiple pro-Kremlin media figures circulated the post's false claims, including prominent Russian journalist Vladimir Soloviev and the state-controlled Russian outlet RT, according to the DFR Lab's report.
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