Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Telegram users are able to send files of any type up to 2GB each and access them from any device, with no limit on cloud storage, which has made downloading files more popular on the platform. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.”
from br
