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Коллеги, пять дней болтала с кинодистрибьюторами, книгоиздателями и лейблами, чтобы принести вам "это". "Это" — большой текст про то, как продвигают в России медиаконтент. Спойлер алерт: на фоне замедления YouTube все готовятся к потере аудитории, которая плохо переходит на другие площадки. Что было ожидаемо. Из интересного — точные причины, почему VK Видео, VK Клипы и YouTube не устраивают участников рынка.

По традиции, "остальное в тексте", энджой!

P.S. больше кина не будет, кинщик заболел



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Коллеги, пять дней болтала с кинодистрибьюторами, книгоиздателями и лейблами, чтобы принести вам "это". "Это" — большой текст про то, как продвигают в России медиаконтент. Спойлер алерт: на фоне замедления YouTube все готовятся к потере аудитории, которая плохо переходит на другие площадки. Что было ожидаемо. Из интересного — точные причины, почему VK Видео, VK Клипы и YouTube не устраивают участников рынка.

По традиции, "остальное в тексте", энджой!

P.S. больше кина не будет, кинщик заболел

BY Литвиненко о технологиях и медиа






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The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments.
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