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Появились подробности о новом законопроекте, который предусматривает сбор средств у рекламораспространителей и операторов рекламных систем.

Сбор в размере 3% будет взыматься с доходов от интернет-рекламы со всех рекламораспространителей: СМИ, блогеров, операторов рекламных систем, а также посредников между ними и рекламодателями. Часть изменений запланирована на 1 января 2025 года, а остальные на март и апрель следующего года.

Эксперты прогнозируют значительный рост стоимости рекламы в интернете.

❤️ Breaking Trends
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Появились подробности о новом законопроекте, который предусматривает сбор средств у рекламораспространителей и операторов рекламных систем.

Сбор в размере 3% будет взыматься с доходов от интернет-рекламы со всех рекламораспространителей: СМИ, блогеров, операторов рекламных систем, а также посредников между ними и рекламодателями. Часть изменений запланирована на 1 января 2025 года, а остальные на март и апрель следующего года.

Эксперты прогнозируют значительный рост стоимости рекламы в интернете.

❤️ Breaking Trends

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In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. “We have a ton of uncertainty right now,” said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. “We’re dealing with a war, we’re dealing with inflation. We don’t know what it means to earnings.” Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. Anastasia Vlasova/Getty Images
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