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130 млрд рублей рекламных бюджетов прошло через «Оккам» в 2024 году
Биллинг рекламной группы «Оккам» в 2024 году составил более 130 млрд рублей, сообщил на конференции «О цене и ценности» главный управляющий директор «Оккам» Михаил Шкляев. К 2023 году биллинг группы вырос на 30%. Самый высокий рост произошел в направлении трейд-маркетинга — в 4,3 раза до 1 млрд рублей, биллинг e-com-блока вырос вдвое.
130 млрд рублей рекламных бюджетов прошло через «Оккам» в 2024 году
Биллинг рекламной группы «Оккам» в 2024 году составил более 130 млрд рублей, сообщил на конференции «О цене и ценности» главный управляющий директор «Оккам» Михаил Шкляев. К 2023 году биллинг группы вырос на 30%. Самый высокий рост произошел в направлении трейд-маркетинга — в 4,3 раза до 1 млрд рублей, биллинг e-com-блока вырос вдвое.
Groups are also not fully encrypted, end-to-end. This includes private groups. Private groups cannot be seen by other Telegram users, but Telegram itself can see the groups and all of the communications that you have in them. All of the same risks and warnings about channels can be applied to groups. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. And while money initially moved into stocks in the morning, capital moved out of safe-haven assets. The price of the 10-year Treasury note fell Friday, sending its yield up to 2% from a March closing low of 1.73%. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications.
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