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Спортивный бренд ASICS запустил кампанию для офисных работников, акцентируя внимание на ментальном здоровье и борьбе с сидячим образом жизни. Компания приглашает всех на «ментальные тренировки», доказывая, что даже 15 минут упражнений могут положительно сказаться на психическом состоянии.

В рекламной кампании с участием 78-летнего актёра Брайана Кокса ASICS показывает, что движение помогает снизить стресс, и этот эффект усиливается, если делать упражнения в одежде от ASICS.

Движение — это не только фитнес, но и путь к спокойствию, даже за офисным столом.



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Всем понедельник!

Спортивный бренд ASICS запустил кампанию для офисных работников, акцентируя внимание на ментальном здоровье и борьбе с сидячим образом жизни. Компания приглашает всех на «ментальные тренировки», доказывая, что даже 15 минут упражнений могут положительно сказаться на психическом состоянии.

В рекламной кампании с участием 78-летнего актёра Брайана Кокса ASICS показывает, что движение помогает снизить стресс, и этот эффект усиливается, если делать упражнения в одежде от ASICS.

Движение — это не только фитнес, но и путь к спокойствию, даже за офисным столом.

BY BRANDятина




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Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” DFR Lab sent the image through Microsoft Azure's Face Verification program and found that it was "highly unlikely" that the person in the second photo was the same as the first woman. The fact-checker Logically AI also found the claim to be false. The woman, Olena Kurilo, was also captured in a video after the airstrike and shown to have the injuries. "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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