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ТЗ на 50 млн рублей в месяц

Для эффективного инфлюенсер маркетинга нужно три составляющих:

- качественный продукт (и/или его упаковка)

- правильно подобранные блогеры

- проработанное техническое задание на рекламу

На прошлой неделе выступал на вебинаре, организованном eLama где отдельно обсуждали последний пункт.

Разобрали тему ТЗ на примере FitStars и проектов из других ниш. Запись вебинара выше. А шаблон ТЗ вы можете найти тут.

@ikarsakov



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ТЗ на 50 млн рублей в месяц

Для эффективного инфлюенсер маркетинга нужно три составляющих:

- качественный продукт (и/или его упаковка)

- правильно подобранные блогеры

- проработанное техническое задание на рекламу

На прошлой неделе выступал на вебинаре, организованном eLama где отдельно обсуждали последний пункт.

Разобрали тему ТЗ на примере FitStars и проектов из других ниш. Запись вебинара выше. А шаблон ТЗ вы можете найти тут.

@ikarsakov

BY Карсаков про инфлюенсер-маркетинг


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Telegram | DID YOU KNOW?

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Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences.
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Telegram Карсаков про инфлюенсер-маркетинг
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