Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. "Like the bombing of the maternity ward in Mariupol," he said, "Even before it hits the news, you see the videos on the Telegram channels." "He has kind of an old-school cyber-libertarian world view where technology is there to set you free," Maréchal said. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts.
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