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#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.

www.group-telegram.com/ca/smmrus.com/13076

9.7K viewsNov 26 at 07:04

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Create: 2024-11-26
Last Update: 2024-11-27 19:46:59

#Артем Обречен на успех.

Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty.

В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн закрепили на отсылках к цементу.

Кажется, беспроигрышный вариант даже на этапе идеи.

BY Русский маркетинг

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Date: 2024-11-27|

Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. The last couple days have exemplified that uncertainty. On Thursday, news emerged that talks in Turkey between the Russia and Ukraine yielded no positive result. But on Friday, Reuters reported that Russian President Vladimir Putin said there had been some “positive shifts” in talks between the two sides. Crude oil prices edged higher after tumbling on Thursday, when U.S. West Texas intermediate slid back below $110 per barrel after topping as much as $130 a barrel in recent sessions. Still, gas prices at the pump rose to fresh highs. And indeed, volatility has been a hallmark of the market environment so far in 2022, with the S&P 500 still down more than 10% for the year-to-date after first sliding into a correction last month. The CBOE Volatility Index, or VIX, has held at a lofty level of more than 30. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. “We have a ton of uncertainty right now,” said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. “We’re dealing with a war, we’re dealing with inflation. We don’t know what it means to earnings.”
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