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«Альфа-Капитал»: как укрепить бренд за счет маскота и собрать 200 млн просмотров

Креативная команда создала бычка Гаврюшу, который расширил способы соприкосновения с аудиторией и добавил новые смыслы позиционированию бренда.

Почему в инвесткомпании решились на создание виртуального персонажа и какие проекты появились на свет благодаря Гаврюше — Sostav рассказали представители «Альфа-Капитала».

😀Пожалуй, лучший телеграм-канал о маркетинге
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«Альфа-Капитал»: как укрепить бренд за счет маскота и собрать 200 млн просмотров

Креативная команда создала бычка Гаврюшу, который расширил способы соприкосновения с аудиторией и добавил новые смыслы позиционированию бренда.

Почему в инвесткомпании решились на создание виртуального персонажа и какие проекты появились на свет благодаря Гаврюше — Sostav рассказали представители «Альфа-Капитала».

😀Пожалуй, лучший телеграм-канал о маркетинге

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Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. If you initiate a Secret Chat, however, then these communications are end-to-end encrypted and are tied to the device you are using. That means it’s less convenient to access them across multiple platforms, but you are at far less risk of snooping. Back in the day, Secret Chats received some praise from the EFF, but the fact that its standard system isn’t as secure earned it some criticism. If you’re looking for something that is considered more reliable by privacy advocates, then Signal is the EFF’s preferred platform, although that too is not without some caveats. In view of this, the regulator has cautioned investors not to rely on such investment tips / advice received through social media platforms. It has also said investors should exercise utmost caution while taking investment decisions while dealing in the securities market. Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers.
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