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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

🔵

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"The inflation fire was already hot and now with war-driven inflation added to the mix, it will grow even hotter, setting off a scramble by the world’s central banks to pull back their stimulus earlier than expected," Chris Rupkey, chief economist at FWDBONDS, wrote in an email. "A spike in inflation rates has preceded economic recessions historically and this time prices have soared to levels that once again pose a threat to growth." Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. He floated the idea of restricting the use of Telegram in Ukraine and Russia, a suggestion that was met with fierce opposition from users. Shortly after, Durov backed off the idea. Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis."
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