Рекламодатели потратили на размещения в запрещенных соцсетях 4,7 млрд рублей.
В целом рекламодатели потратили на рекламу а Instagram и Facebook (запрещены в России, принадлежат Meta, признанной в РФ экстремистской и запрещенной), а также в X за 11 месяцев текущего года в восемь раз больше, чем годом ранее. Для сравнения, за аналогичный период 2023 года потрачено 581 млн.
Рекламодатели потратили на размещения в запрещенных соцсетях 4,7 млрд рублей.
В целом рекламодатели потратили на рекламу а Instagram и Facebook (запрещены в России, принадлежат Meta, признанной в РФ экстремистской и запрещенной), а также в X за 11 месяцев текущего года в восемь раз больше, чем годом ранее. Для сравнения, за аналогичный период 2023 года потрачено 581 млн.
BY Медиавойны
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The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. In view of this, the regulator has cautioned investors not to rely on such investment tips / advice received through social media platforms. It has also said investors should exercise utmost caution while taking investment decisions while dealing in the securities market.
from cn
