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Русский маркетинг

Русский маркетинг

#Артем Обречен на успех. Имею ввиду один рекламный ход, который Nike сделали для двух разных коллабов с кроссовками: Air Jordan с модным брендом Solebox и Air Max с рэпером Lil Yachty. В обоих случаях ярко забрендировали бетономешалку. А коммуникацию и дизайн…

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#Артем Работает.

Помните, недавно Nike и Air Jordan красиво забрендировали бетономешалку для рекламы кроссов с отсылками к цементу? Согласитесь, такие приколюхи работают: сразу привлекают внимание. И в офлайн, и в онлайн.

Еще пример. Коллаб Air Jordan и экшн-байкера Найджела Сильвестре из Нью-Йорка. В основу дизайна кроссовок заложили красный нью-йоркский кирпич. А для промо выбрали рабочую схему: забрендировали грузовик в форме кирпича и выкатили его на улицы города.

Заходим в аккаунт спортсмена, смотрим отметки. Вуаля: сотни фоток с грузовиком, упоминания в СМИ. Работает.

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14.8K viewsJan 19 at 13:41

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Create: 2025-01-19
Last Update: 2025-03-07 06:49:56

#Артем Работает.

Помните, недавно Nike и Air Jordan красиво забрендировали бетономешалку для рекламы кроссов с отсылками к цементу? Согласитесь, такие приколюхи работают: сразу привлекают внимание. И в офлайн, и в онлайн.

Еще пример. Коллаб Air Jordan и экшн-байкера Найджела Сильвестре из Нью-Йорка. В основу дизайна кроссовок заложили красный нью-йоркский кирпич. А для промо выбрали рабочую схему: забрендировали грузовик в форме кирпича и выкатили его на улицы города.

Заходим в аккаунт спортсмена, смотрим отметки. Вуаля: сотни фоток с грузовиком, упоминания в СМИ. Работает.

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Date: 2025-03-07|

The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. If you initiate a Secret Chat, however, then these communications are end-to-end encrypted and are tied to the device you are using. That means it’s less convenient to access them across multiple platforms, but you are at far less risk of snooping. Back in the day, Secret Chats received some praise from the EFF, but the fact that its standard system isn’t as secure earned it some criticism. If you’re looking for something that is considered more reliable by privacy advocates, then Signal is the EFF’s preferred platform, although that too is not without some caveats. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. He floated the idea of restricting the use of Telegram in Ukraine and Russia, a suggestion that was met with fierce opposition from users. Shortly after, Durov backed off the idea.
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