«Альфа-Капитал»: как укрепить бренд за счет маскота и собрать 200 млн просмотров
Креативная команда создала бычка Гаврюшу, который расширил способы соприкосновения с аудиторией и добавил новые смыслы позиционированию бренда.
Почему в инвесткомпании решились на создание виртуального персонажа и какие проекты появились на свет благодаря Гаврюше — Sostav рассказали представители «Альфа-Капитала».
«Альфа-Капитал»: как укрепить бренд за счет маскота и собрать 200 млн просмотров
Креативная команда создала бычка Гаврюшу, который расширил способы соприкосновения с аудиторией и добавил новые смыслы позиционированию бренда.
Почему в инвесткомпании решились на создание виртуального персонажа и какие проекты появились на свет благодаря Гаврюше — Sostav рассказали представители «Альфа-Капитала».
"The result is on this photo: fiery 'greetings' to the invaders," the Security Service of Ukraine wrote alongside a photo showing several military vehicles among plumes of black smoke. And while money initially moved into stocks in the morning, capital moved out of safe-haven assets. The price of the 10-year Treasury note fell Friday, sending its yield up to 2% from a March closing low of 1.73%. The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee.
from cn
