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Одежда с историей

Не могу не поделиться с вами великолепной и эмоциональной фишкой, которую придумал американский бренд спортивной одежды Los Angeles Apparel — на бирке каждой вещи напечатан портреты и история человека, который эту вещь создавали.

Отличный ход для бренда, чтобы усилить лояльность и эмоциональную связь с покупателями, а заодно и проявить уважение к работникам, которые обычно остаются за кадром.

Если у вас вдруг собственный бренд одежды (да и не только), обязательно берите креативную идею на заметку.

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Create: 2024-11-28
Last Update: 2024-11-29 09:32:32

Одежда с историей

Не могу не поделиться с вами великолепной и эмоциональной фишкой, которую придумал американский бренд спортивной одежды Los Angeles Apparel — на бирке каждой вещи напечатан портреты и история человека, который эту вещь создавали.

Отличный ход для бренда, чтобы усилить лояльность и эмоциональную связь с покупателями, а заодно и проявить уважение к работникам, которые обычно остаются за кадром.

Если у вас вдруг собственный бренд одежды (да и не только), обязательно берите креативную идею на заметку.

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Telegram | DID YOU KNOW?

Date: 2024-11-29|

But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. A Russian Telegram channel with over 700,000 followers is spreading disinformation about Russia's invasion of Ukraine under the guise of providing "objective information" and fact-checking fake news. Its influence extends beyond the platform, with major Russian publications, government officials, and journalists citing the page's posts. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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