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130 млрд рублей рекламных бюджетов прошло через «Оккам» в 2024 году
Биллинг рекламной группы «Оккам» в 2024 году составил более 130 млрд рублей, сообщил на конференции «О цене и ценности» главный управляющий директор «Оккам» Михаил Шкляев. К 2023 году биллинг группы вырос на 30%. Самый высокий рост произошел в направлении трейд-маркетинга — в 4,3 раза до 1 млрд рублей, биллинг e-com-блока вырос вдвое.
130 млрд рублей рекламных бюджетов прошло через «Оккам» в 2024 году
Биллинг рекламной группы «Оккам» в 2024 году составил более 130 млрд рублей, сообщил на конференции «О цене и ценности» главный управляющий директор «Оккам» Михаил Шкляев. К 2023 году биллинг группы вырос на 30%. Самый высокий рост произошел в направлении трейд-маркетинга — в 4,3 раза до 1 млрд рублей, биллинг e-com-блока вырос вдвое.
Stocks closed in the red Friday as investors weighed upbeat remarks from Russian President Vladimir Putin about diplomatic discussions with Ukraine against a weaker-than-expected print on U.S. consumer sentiment. In December 2021, Sebi officials had conducted a search and seizure operation at the premises of certain persons carrying out similar manipulative activities through Telegram channels. The last couple days have exemplified that uncertainty. On Thursday, news emerged that talks in Turkey between the Russia and Ukraine yielded no positive result. But on Friday, Reuters reported that Russian President Vladimir Putin said there had been some “positive shifts” in talks between the two sides. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe.
from de
