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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

🔵

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"There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. In addition, Telegram now supports the use of third-party streaming tools like OBS Studio and XSplit to broadcast live video, allowing users to add overlays and multi-screen layouts for a more professional look. Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events." As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows.
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