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Парад Новогодних Реклам. День 12.
«Мальчик и осьминог» от Disney (США), 2024


У нас свежак! Работа этого года от Тайки Вайтити.

Что классно:

🟡красивая нетипичная big idea «The greatest journeys start with a dream»
🟡крутая проработанная анимация осьминога (взгляд точно может конкурировать со шрековским котом))
🟡неочевидно и органично в хрон вписан бренд

⁉️Что не очень классно:

🔴мне не хватило связки большой идеи с собственно Рождеством
🔴основная идея ролика не дожата: очевидно, речь про мечты осьминожика, но мы не видели, как он мечтает, и насколько его мечты «big»

#парадновогоднихреклам
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Парад Новогодних Реклам. День 12.
«Мальчик и осьминог» от Disney (США), 2024


У нас свежак! Работа этого года от Тайки Вайтити.

Что классно:

🟡красивая нетипичная big idea «The greatest journeys start with a dream»
🟡крутая проработанная анимация осьминога (взгляд точно может конкурировать со шрековским котом))
🟡неочевидно и органично в хрон вписан бренд

⁉️Что не очень классно:

🔴мне не хватило связки большой идеи с собственно Рождеством
🔴основная идея ролика не дожата: очевидно, речь про мечты осьминожика, но мы не видели, как он мечтает, и насколько его мечты «big»

#парадновогоднихреклам

BY Большой Рахмет


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Telegram | DID YOU KNOW?

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Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. "Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added. There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine. Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open.
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