🩰 Уборка как танец балерины: обновили образ бренда Premium House в соцсетях и взяли серебро Tagline Awards 2024
Дано: Premium House — производитель эстетичной бытовой химии, для которого уборка — грациозный танец, сравнимый с мастерством балерины.
Задача: имиджевое продвижение, привлечение новой аудитории.
Решение: вдохновились философией бренда и воплотили её в новой коммуникационной и визуальной концепции. Организовали продакшн, провели фотосессию на сцене театра.
Результаты: рост подписчиков ВКонтакте в 6,7 раза, органического охвата — в 30,3 раза.
🩰 Уборка как танец балерины: обновили образ бренда Premium House в соцсетях и взяли серебро Tagline Awards 2024
Дано: Premium House — производитель эстетичной бытовой химии, для которого уборка — грациозный танец, сравнимый с мастерством балерины.
Задача: имиджевое продвижение, привлечение новой аудитории.
Решение: вдохновились философией бренда и воплотили её в новой коммуникационной и визуальной концепции. Организовали продакшн, провели фотосессию на сцене театра.
Результаты: рост подписчиков ВКонтакте в 6,7 раза, органического охвата — в 30,3 раза.
Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. Messages are not fully encrypted by default. That means the company could, in theory, access the content of the messages, or be forced to hand over the data at the request of a government. The Dow Jones Industrial Average fell 230 points, or 0.7%. Meanwhile, the S&P 500 and the Nasdaq Composite dropped 1.3% and 2.2%, respectively. All three indexes began the day with gains before selling off.
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