На юбилейном выпуске SNL бренд Dove впервые за 50 лет запустил слегка кринжовую рекламу. В ролике участницы фокус-группы с восторгом тестируют новый суперувлажняющий гель для душа, но когда узнают, что маркетинговая кампания строится вокруг слова «moist» (что-то вроде «влажный» — одно из самых ненавистных англоязычных слов), их реакция резко меняется.
Dove активно форсит этот ролик в соцсетях, проверяя, как аудитория воспримет такой разворот от серьезных кампаний о женской красоте к абсурдному юмору.
На юбилейном выпуске SNL бренд Dove впервые за 50 лет запустил слегка кринжовую рекламу. В ролике участницы фокус-группы с восторгом тестируют новый суперувлажняющий гель для душа, но когда узнают, что маркетинговая кампания строится вокруг слова «moist» (что-то вроде «влажный» — одно из самых ненавистных англоязычных слов), их реакция резко меняется.
Dove активно форсит этот ролик в соцсетях, проверяя, как аудитория воспримет такой разворот от серьезных кампаний о женской красоте к абсурдному юмору.
But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. Soloviev also promoted the channel in a post he shared on his own Telegram, which has 580,000 followers. The post recommended his viewers subscribe to "War on Fakes" in a time of fake news. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Multiple pro-Kremlin media figures circulated the post's false claims, including prominent Russian journalist Vladimir Soloviev and the state-controlled Russian outlet RT, according to the DFR Lab's report. In a statement, the regulator said the search and seizure operation was carried out against seven individuals and one corporate entity at multiple locations in Ahmedabad and Bhavnagar in Gujarat, Neemuch in Madhya Pradesh, Delhi, and Mumbai.
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