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Олег Анисимов [канал]

Forwarded from Финсайд (Oleg Anisimov)

Сбер придумал эмоциональную рекламу, но, кажется, промахнулся с местом её размещения и целевой аудиторией.

Такую рекламу надо размещать в метро и троллейбусе, а не на престижнейшем месте на международных вылетах из Шереметьево. Цены на перелёты такие, что летают сейчас люди при деньгах. Кредиты им для этого не нужны. Они сами кому хочешь кредит дадут.

Впрочем, если задача показать элите, что маркетинг в Сбере не лишён творчества, то она выполнена. @finside

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1.6K viewsOleg Anisimov, Oct 1, 2024 at 15:58

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Create: 2024-10-01
Last Update: 2025-02-27 04:11:14

Сбер придумал эмоциональную рекламу, но, кажется, промахнулся с местом её размещения и целевой аудиторией.

Такую рекламу надо размещать в метро и троллейбусе, а не на престижнейшем месте на международных вылетах из Шереметьево. Цены на перелёты такие, что летают сейчас люди при деньгах. Кредиты им для этого не нужны. Они сами кому хочешь кредит дадут.

Впрочем, если задача показать элите, что маркетинг в Сбере не лишён творчества, то она выполнена. @finside

BY Олег Анисимов [канал]

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Telegram | DID YOU KNOW?

Date: 2025-02-27|

At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes. Anastasia Vlasova/Getty Images Unlike Silicon Valley giants such as Facebook and Twitter, which run very public anti-disinformation programs, Brooking said: "Telegram is famously lax or absent in its content moderation policy."
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