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«Сколько копий было сломано в обсуждениях про KPI в PR и оценку эффективности коммуникации в прошлом году?» — задаются вопросом коллеги из Ex Libris.

Вот только почему «в прошлом году»? Тема абсолютно вечная. Её обсуждали в 2008 году, обсуждают сейчас и, я уверен, будут обсуждать через 100 лет.

Приду к вам послушать, сравню с внутренним пониманием, что сейчас работает.



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«Сколько копий было сломано в обсуждениях про KPI в PR и оценку эффективности коммуникации в прошлом году?» — задаются вопросом коллеги из Ex Libris.

Вот только почему «в прошлом году»? Тема абсолютно вечная. Её обсуждали в 2008 году, обсуждают сейчас и, я уверен, будут обсуждать через 100 лет.

Приду к вам послушать, сравню с внутренним пониманием, что сейчас работает.

BY ЯР о PR




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"The result is on this photo: fiery 'greetings' to the invaders," the Security Service of Ukraine wrote alongside a photo showing several military vehicles among plumes of black smoke. The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin.
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