Брендированная продукция продолжает уверенно захватывать российский и международный рынки. Так, в 2023 году объём рынка мерча в России составил 70 млрд рублей. В 2025 году, по оценкам, он достигнет 120 млрд рублей. Как использовать этот инструмент продвижения грамотно, рассказываем в карточках.
А ещё больше интересных постов про мерч и брендинг — в новом канале Merch House.
Брендированная продукция продолжает уверенно захватывать российский и международный рынки. Так, в 2023 году объём рынка мерча в России составил 70 млрд рублей. В 2025 году, по оценкам, он достигнет 120 млрд рублей. Как использовать этот инструмент продвижения грамотно, рассказываем в карточках.
А ещё больше интересных постов про мерч и брендинг — в новом канале Merch House.
The S&P 500 fell 1.3% to 4,204.36, and the Dow Jones Industrial Average was down 0.7% to 32,943.33. The Dow posted a fifth straight weekly loss — its longest losing streak since 2019. The Nasdaq Composite tumbled 2.2% to 12,843.81. Though all three indexes opened in the green, stocks took a turn after a new report showed U.S. consumer sentiment deteriorated more than expected in early March as consumers' inflation expectations soared to the highest since 1981. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Stocks closed in the red Friday as investors weighed upbeat remarks from Russian President Vladimir Putin about diplomatic discussions with Ukraine against a weaker-than-expected print on U.S. consumer sentiment. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts.
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