Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare. "He has kind of an old-school cyber-libertarian world view where technology is there to set you free," Maréchal said. Some privacy experts say Telegram is not secure enough
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