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Если вы пиарщик, то никогда так не рассылайте пресс-релизы. Подобные письма только очень уж любопытные люди сразу не отправляют в корзину.

А как надо? А надо, чтобы в теме письма сразу была указана суть инфоповода. Внутри — хотя бы пара строк о том, почему это может заинтересовать редакцию. Пара фотографий тоже не помешает.



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Если вы пиарщик, то никогда так не рассылайте пресс-релизы. Подобные письма только очень уж любопытные люди сразу не отправляют в корзину.

А как надо? А надо, чтобы в теме письма сразу была указана суть инфоповода. Внутри — хотя бы пара строк о том, почему это может заинтересовать редакцию. Пара фотографий тоже не помешает.

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Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. "We as Ukrainians believe that the truth is on our side, whether it's truth that you're proclaiming about the war and everything else, why would you want to hide it?," he said. On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events." Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation.
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