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Российские банки активно вкладывались в рекламу в этом году: лидеры роста по расходам – «Сбер» и «Тинькофф» (данные Starlink). Также в рейтинг крупнейших рекламодателей попали «Альфа-Банк», ВТБ и «Совкомбанк», но они наращивают расходы не так активно.
По размеру бюджета «Сбер» очень заметно выделяется на фоне других крупных компаний: за девять месяцев 2023 банк потратил на офлайн-рекламу примерно в 4 раза больше.
Российские банки активно вкладывались в рекламу в этом году: лидеры роста по расходам – «Сбер» и «Тинькофф» (данные Starlink). Также в рейтинг крупнейших рекламодателей попали «Альфа-Банк», ВТБ и «Совкомбанк», но они наращивают расходы не так активно.
По размеру бюджета «Сбер» очень заметно выделяется на фоне других крупных компаний: за девять месяцев 2023 банк потратил на офлайн-рекламу примерно в 4 раза больше.
Messages are not fully encrypted by default. That means the company could, in theory, access the content of the messages, or be forced to hand over the data at the request of a government. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. False news often spreads via public groups, or chats, with potentially fatal effects.
from es
