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За брендом всегда стоит не только логотип и шрифт, но ещё и история. История о месте, людях и предназначении. «Заря» — бренд, который говорит сам за себя, рассказывая свою легенду так, чтобы каждый почувствовал себя её частью.

Сегодня, совместно с коллегами из SmartHeart, мы вспоминаем, как появилась уже известная в Казани и даже в России «Заря».

#ОЗаре



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За брендом всегда стоит не только логотип и шрифт, но ещё и история. История о месте, людях и предназначении. «Заря» — бренд, который говорит сам за себя, рассказывая свою легенду так, чтобы каждый почувствовал себя её частью.

Сегодня, совместно с коллегами из SmartHeart, мы вспоминаем, как появилась уже известная в Казани и даже в России «Заря».

#ОЗаре

BY Александр Кузин 1М









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Ukrainian forces successfully attacked Russian vehicles in the capital city of Kyiv thanks to a public tip made through the encrypted messaging app Telegram, Ukraine's top law-enforcement agency said on Tuesday. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations.
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Telegram Александр Кузин 1М
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