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Гайд по развитию PR в B2B от PR-агентства FRC

Построить успешный PR можно всего за 7 шагов. Мы разработали гайд по развитию PR и внешних коммуникаций в B2B.

Руководство включает в себя 7 последовательных этапов, пройдя которые можно построить успешную коммуникационную стратегию, а также советы по преодолению возникших сложностей.

Скачать гайд можно здесь.

PR by FRC



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Гайд по развитию PR в B2B от PR-агентства FRC

Построить успешный PR можно всего за 7 шагов. Мы разработали гайд по развитию PR и внешних коммуникаций в B2B.

Руководство включает в себя 7 последовательных этапов, пройдя которые можно построить успешную коммуникационную стратегию, а также советы по преодолению возникших сложностей.

Скачать гайд можно здесь.

PR by FRC

BY PR by FRC



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Telegram | DID YOU KNOW?

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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. Perpetrators of these scams will create a public group on Telegram to promote these investment packages that are usually accompanied by fake testimonies and sometimes advertised as being Shariah-compliant. Interested investors will be asked to directly message the representatives to begin investing in the various investment packages offered. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. False news often spreads via public groups, or chats, with potentially fatal effects.
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