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Участвуя в социальных проектах, бренды усиливают лояльность аудитории, повышают доверие и делают вклад в общественное развитие, что в долгосрочной перспективе помогает укрепить их конкурентное преимущество. Рассказываем про несколько интересных общественных инициатив российских компаний.

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Участвуя в социальных проектах, бренды усиливают лояльность аудитории, повышают доверие и делают вклад в общественное развитие, что в долгосрочной перспективе помогает укрепить их конкурентное преимущество. Рассказываем про несколько интересных общественных инициатив российских компаний.

#sm_креативы

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Telegram | DID YOU KNOW?

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Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare. "Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added.
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