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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.



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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.

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Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe. "The argument from Telegram is, 'You should trust us because we tell you that we're trustworthy,'" Maréchal said. "It's really in the eye of the beholder whether that's something you want to buy into."
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