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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.



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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.

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Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp.
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