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Коллеги из Авито вкладываются в рекламные технологии. E-com компания выкупила 100% долей в группе компаний Internest, в которую входят система верификации и управления интернет-рекламой AdRiver и рекламная платформа Soloway. При этом все эксперты остаются на борту — топ-менеджеры компаний продолжат работу.

Верификатор AdRiver — инструмент для оценки качества трафика — останется независимым. Аналитики отмечают, что приобретение сервисов соответствует долгосрочной стратегии Авито по расширению рекламных возможностей компании, включая создание внешней рекламной сети в ближайшие годы.



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Коллеги из Авито вкладываются в рекламные технологии. E-com компания выкупила 100% долей в группе компаний Internest, в которую входят система верификации и управления интернет-рекламой AdRiver и рекламная платформа Soloway. При этом все эксперты остаются на борту — топ-менеджеры компаний продолжат работу.

Верификатор AdRiver — инструмент для оценки качества трафика — останется независимым. Аналитики отмечают, что приобретение сервисов соответствует долгосрочной стратегии Авито по расширению рекламных возможностей компании, включая создание внешней рекламной сети в ближайшие годы.

BY Боги маркетинга




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The S&P 500 fell 1.3% to 4,204.36, and the Dow Jones Industrial Average was down 0.7% to 32,943.33. The Dow posted a fifth straight weekly loss — its longest losing streak since 2019. The Nasdaq Composite tumbled 2.2% to 12,843.81. Though all three indexes opened in the green, stocks took a turn after a new report showed U.S. consumer sentiment deteriorated more than expected in early March as consumers' inflation expectations soared to the highest since 1981. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." Elsewhere, version 8.6 of Telegram integrates the in-app camera option into the gallery, while a new navigation bar gives quick access to photos, files, location sharing, and more. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform.
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