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Гендиректор НРА Алексей Толстоган: рынок телерекламы вырастет на 25% в 2024 году
В 2024 году рынок телерекламы вырастет на 25%, сообщил на конференции группы «Оккам» гендиректор «Национального рекламного альянса» (НРА) Алексей Толстоган. Крупнейшие рекламодатели на ТВ в 2024 году — финансовые сервисы, e-com и телеком. Кратно выросли объемы в фарме и категории автопроизводителей (преимущественно китайские авто).
Оценка НРА роста рынка ТВ-рекламы в 2024 году (+25%) совпадает с консенсус-прогнозом, который рассчитал ADPASS на основе ожиданий крупнейших российских рекламных групп.
Гендиректор НРА Алексей Толстоган: рынок телерекламы вырастет на 25% в 2024 году
В 2024 году рынок телерекламы вырастет на 25%, сообщил на конференции группы «Оккам» гендиректор «Национального рекламного альянса» (НРА) Алексей Толстоган. Крупнейшие рекламодатели на ТВ в 2024 году — финансовые сервисы, e-com и телеком. Кратно выросли объемы в фарме и категории автопроизводителей (преимущественно китайские авто).
Оценка НРА роста рынка ТВ-рекламы в 2024 году (+25%) совпадает с консенсус-прогнозом, который рассчитал ADPASS на основе ожиданий крупнейших российских рекламных групп.
A Russian Telegram channel with over 700,000 followers is spreading disinformation about Russia's invasion of Ukraine under the guise of providing "objective information" and fact-checking fake news. Its influence extends beyond the platform, with major Russian publications, government officials, and journalists citing the page's posts. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine. The regulator said it had received information that messages containing stock tips and other investment advice with respect to selected listed companies are being widely circulated through websites and social media platforms such as Telegram, Facebook, WhatsApp and Instagram.
from fr
