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💡 Взгляд в 2025: что меняется в PR?

Связи с общественностью продолжают трансформироваться под влиянием технологий, ожиданий аудитории и мировой и национальной повесток.

При разработке PR-стратегий на будущий год важно учитывать ключевые изменения на рынке.

🔍 Мы собрали для вас 6 глобальных тенденции, которые будут формировать PR в 2025 году.

PR by FRC



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💡 Взгляд в 2025: что меняется в PR?

Связи с общественностью продолжают трансформироваться под влиянием технологий, ожиданий аудитории и мировой и национальной повесток.

При разработке PR-стратегий на будущий год важно учитывать ключевые изменения на рынке.

🔍 Мы собрали для вас 6 глобальных тенденции, которые будут формировать PR в 2025 году.

PR by FRC

BY #PRinB2B | B2B Journal









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Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. The account, "War on Fakes," was created on February 24, the same day Russian President Vladimir Putin announced a "special military operation" and troops began invading Ukraine. The page is rife with disinformation, according to The Atlantic Council's Digital Forensic Research Lab, which studies digital extremism and published a report examining the channel. "The result is on this photo: fiery 'greetings' to the invaders," the Security Service of Ukraine wrote alongside a photo showing several military vehicles among plumes of black smoke. In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies.
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