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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

🔵

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Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. Despite Telegram's origins, its approach to users' security has privacy advocates worried. The original Telegram channel has expanded into a web of accounts for different locations, including specific pages made for individual Russian cities. There's also an English-language website, which states it is owned by the people who run the Telegram channels.
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