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connect the dots

Зачем нужна бренд-платформа?

Продолжаем структурировать информацию по следам вебинара Юлии Выдолоб «Секреты успешных брендов: как сформулировать и транслировать свои смыслы». Сегодня сосредоточимся на бренд-платформе — важном документе для любого бренда. Начнем с главного: а зачем вообще нужна бренд-платформа? Листайте карточки.

Мы разработали разные подходы к созданию бренд-платформы в зависимости от стадии развития вашего бренда, напишите нам в бот @Connect_the_Dots_bot — и мы пришлем все детали!

#этонадознать

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570 viewsDec 18 at 12:24

group-telegram.com/dotcomms/878

Create: 2024-12-18
Last Update: 2025-02-02 08:54:17

Зачем нужна бренд-платформа?

Продолжаем структурировать информацию по следам вебинара Юлии Выдолоб «Секреты успешных брендов: как сформулировать и транслировать свои смыслы». Сегодня сосредоточимся на бренд-платформе — важном документе для любого бренда. Начнем с главного: а зачем вообще нужна бренд-платформа? Листайте карточки.

Мы разработали разные подходы к созданию бренд-платформы в зависимости от стадии развития вашего бренда, напишите нам в бот @Connect_the_Dots_bot — и мы пришлем все детали!

#этонадознать

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Telegram | DID YOU KNOW?

Date: 2025-02-02|

At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows. There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change.
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