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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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