В Баварии начался Октоберфест, и бренд Stanley вышел вот с такой наружной рекламой. Знаете эти кружки? Они там какой-то невероятный фурор производят в американских тик токах.
И в инсте у них 1300 000 подписчиков😱 А еще много-много коллекций кружек в разных цветах и тематиках.
Я нашла дельную и короткую статью-разбор их маркетинговых активностей. Занятно!
В Баварии начался Октоберфест, и бренд Stanley вышел вот с такой наружной рекламой. Знаете эти кружки? Они там какой-то невероятный фурор производят в американских тик токах.
И в инсте у них 1300 000 подписчиков😱 А еще много-много коллекций кружек в разных цветах и тематиках.
Я нашла дельную и короткую статью-разбор их маркетинговых активностей. Занятно!
The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. In 2018, Russia banned Telegram although it reversed the prohibition two years later. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised.
from fr
