📚CPG-маркетинг и маркетинг алгоритмов: исследование Carat
В новом отчёте рекламного агентства Carat эксперты делятся рекомендациями для CPG-брендов (компаний, реализующих товары повседневного спроса). Ключевым инструментом для маркетолога, по мнению аналитиков, становится алгоритмическое планирование. Собрали основные выводы из исследования.
📚CPG-маркетинг и маркетинг алгоритмов: исследование Carat
В новом отчёте рекламного агентства Carat эксперты делятся рекомендациями для CPG-брендов (компаний, реализующих товары повседневного спроса). Ключевым инструментом для маркетолога, по мнению аналитиков, становится алгоритмическое планирование. Собрали основные выводы из исследования.
'Wild West' The S&P 500 fell 1.3% to 4,204.36, and the Dow Jones Industrial Average was down 0.7% to 32,943.33. The Dow posted a fifth straight weekly loss — its longest losing streak since 2019. The Nasdaq Composite tumbled 2.2% to 12,843.81. Though all three indexes opened in the green, stocks took a turn after a new report showed U.S. consumer sentiment deteriorated more than expected in early March as consumers' inflation expectations soared to the highest since 1981. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
from fr
