Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Just days after Russia invaded Ukraine, Durov wrote that Telegram was "increasingly becoming a source of unverified information," and he worried about the app being used to "incite ethnic hatred." Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields.
from fr
